5 Brands bringing a fresh surge of Fashion in London
With the roller of the post-pandemic world, the designers have been translating fashion towards an upfront approach and chasing ethical functionality in clothes. These brands from London has withstood the trauma and have flowered to defining their roots and giving the surge to the British fashion industry. Here are 5 brands from London that are re-defining the Londoner fashion aesthetics and culture
Nicholas Daley: The Scottish-British designer launched his eponymous label in 2015 with his exploration in multiculturalism authenticity and craftsmanship has been taking the Londoner vibe with a badge.His trademark hand-knitted accessory and jazzy classical silhouettes of Jamaican up ground bring the Nicholas magic of celebration in modernity. He has collaborated with iconic brands such as Adidas and Fred Perry, continuing his creative narrative into new areas of the fashion market
Image Courtesy: Nicholas Daley SS/22
John Lawrence Sullivan: Founder Arashi Yanagawa started his brand in 2003 with traits of embedding elegance and strength as a fundamental concept for his love for design. From showcasing in London, Tokyo and Paris fashion week with menswear and womenswear contrasting the sharp feminine aesthetics to the fashion translation of feature coats and jackets with a minimalist modern outage with his recent collection numbering with the emotional dilemma of music and art is truly commendable.
Image Courtesy: John Lawrence Sullivan SS/22
Jordan Luca: The magnetic Italian duo Jordan Bowen and Luca Marchetto established JORDANLUCA in 2018 bringing the fresh mix of Italian heritage with raw London intensity. The holistic approach to menswear and masculinity has been gaming the runway since its launch. JORDANLUCA is stocked in some of the world’s most prestigious stockists including GR8, HLorenzo, Harvey Nichols, LECLAIREUR, 10 Corso Como and Nubian and the collections are featured in key international publications such as WWD, VOGUE Runway, i-D, New York Times, LOVE Magazine and SHOWStudio. The brand is one to keep on your radar for the complexity transcript into recovery.
Image Courtesy: Jordon Luca SS/22
PRONOUNCE: Founded by the Chinese duo Yushan Li and Jun Zhou started in 2016 has been interpreting the actual reflection of east and west with their modern menswear aesthetic. The duo with their recent collection brought mindfulness to British fashion talent by pushing the stereotypical boundaries of the genderless concept. The burst of vibrancy with their colour palette and psychedelic prints with experimental emotions has been the key to brands notable ethics. Looking forward to the brands upcoming projects.
Image Courtsey: PRONOUNCE SS/22
Marrknull: The London based brand by the Chinese duo Tim Shi and Wang Wei has been remarkably pushing the fashion boundaries of Chinese cultural context with futuristic concept. The designers have been defining the unexplored story of Chinese life -“the past and future” with the experimental grounds of silhouettes and the design process. Marrknull has been screeching the youth with the contemporary life towards its subjective nature.
Image Courtesy: MARRKNULL SS/22
By Shinal Maheshwari