IN CONVERSATION WITH CHRISTOPH TSETINIS

Dec 13

The creative director of PUBLISHED BY -the fashion house from austria defining the course of hybrid accessories for sustainable future.Since 2019, Christoph Tsetinis and Ruby Wallens PUBLISHED BY, is an Austrian studio, merging state of the art 3D modelling and production technologies with precision craftsmanship to create sculptural accessories inspired by architecture and modern art. Borrowing the technology from the Automotive industry and bending it towards their branded silhouette to re-examine traditional craftsmanship and material science.

Christoph discusses his idea of finding Published by and how his vision was moulded towards theneed in the market for the 3D hybrid bags. From his countryside journey as a carpenter to making into Paris runways, Published by has been named as the upcoming brands from Europe defining the future of sustainable luxury fashion. The brand has been tracing the unimaginable employing of automotive technology in the fashion system with its statement accessory to an extend of eliminating bulk production.

Nature plays the exquisite inspiration behind the stylish, atypical shapes and engineered design bags challenging the traditional creative boundaries and reducing waste production. With the brand's heart in experimenting with materials and customization, the designer talks about the future of fashion in the perspective towards digitalisation, the importance of radical transparency and the balance of 7:3 charm- “Push 70% towards future but keep 30% towards past”. With continuing to define and screech new boundaries of product design towards sustainable future, Published by is the brand urging us to this new era of technological and creative freedom.

Shop their full collection: published-by.com/shop/all